Trusted by LOEWE LA MER Balenciaga Chloé ESTÉE LAUDER
Craft over scale.

We design, build, and install store fixtures for the brands you actually walk into.

At Focal Design, we believe that reasonable design is the key to achieving both luxury and efficiency. As a trusted partner in retail design and fixture production, we create environments that embody elegance while optimizing resources.

Our expertise in design, manufacturing, and project management ensures that every solution is crafted with precision, executed with efficiency, and delivered with smarter costs. We balance creativity and craftsmanship with production intelligence, giving luxury brands the best of both worlds: uncompromising quality and optimized value.

From bespoke fixtures to complete store fit-outs, Focal Design proves that smart design doesn't just look exceptional — it also delivers smarter costs without compromise.

11 Years of Practice
300+ Stores
20+ Brand Clients
50+ Cities
200+ Fixtures Project Delivered

Three disciplines.
One standard.

Direct contact from sketch to install. No account managers, no project handovers, no surprises.

01

Designing

We begin with material swatches and prototypes to ensure the design intent, quality, and finish align perfectly with brand standards before moving into full production.

  • Hand sketch
  • Material study
  • 1:1 mock-up
02

Fixture Production

Our team refines and details every drawing with precision, transforming initial concepts into practical, production-ready solutions tailored for flawless execution — prototyped in our Shanghai workshop before any fabrication begins.

  • Workshop prototype
  • Quality control
  • Joint iteration
03

Project Management

From planning to final delivery, we provide end-to-end project management that ensures seamless coordination, on-time execution, and uncompromising quality across every stage.

  • Batch fabrication
  • On-site install
  • Timeline & budget

Who we've
worked with.

A working list of brands we've built fixtures for. Across fashion, beauty, jewelry, timepiece, and travel retail.

Year Brand Scope Location
2022— LOEWE STORE FIXTURE, GC Shanghai · TRAVEL RETAIL
2024 Balenciaga STORE FIXTURE Hangzhou · SHANGHAI · TRAVEL RETAIL
2023 LA MER STORE FIXTURE Shanghai · APAC · TRAVEL RETAIL
2022—2023 ESTEE LAUDER STORE FIXTURE Beijing · Suzhou · APAC
2023 CHLOE STORE FIXTURE, GC Chengdu · CHINA, EU
2024 VACHERON CONSTANTIN STORE FIXTURE Shanghai · SG
2023 BALLY STORE FIXTURE DUTY FREE IN JAPAN
Sectors we serve
  • Fashion
  • Beauty & Fragrance
  • Jewelry
  • Timepiece
  • Travel Retail
  • Pop-up & Concept Store

Start a
conversation.

Direct email info@focal-design.com
Studio

Room 601, No. 299
South Wulumuqi Road
Shanghai

Phone

+86 21 6773 1661

Hours

Mon — Sat
9:00 — 18:00 CST

What we make

Store fixture
Shopfitting
Travel Retail
Gondola
Popup store
Window display

Lead time

3 — 8 weeks
depending on scope

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